The Missing Feedback Loop

The Tools, Techniques, and Automation to Solve It

  A Guest Webinar by Anand Bagmar

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Anand Bagmar, a leading software quality evangelist with 20+ years in the IT field and a popular QA speaker, will present one of his favored lectures: “The Missing Feedback Loop – the Tools, Techniques, and Automation to Solve It”

How to build a good quality product is not a new topic. Proper usage of methodologies, processes, practices, and collaboration techniques can yield amazing results for the team, the organization, and for the end-users of your product.

While there is a lot of emphasis on the processes and practices side, one aspect that is still spoken about ‚Äúloosely‚ÄĚ is the feedback loop from your end-users and how it leads to making better decisions.

So, what is this feedback loop? Is it a myth? How do you measure it? Is there a ‚Äúmagic‚ÄĚ formula to understand this data received? How¬†do¬†you add value to your product using this data?

In this webinar, we will use a case study of a B2C entertainment-domain product (with millions of consumers) as an example to understand and also answer the following questions:

  • What is the importance of knowing your consumers?
  • How do you know your product is working well?
  • How do you know your¬†consumers¬†are engaged with your product?
  • Can you draw inferences and patterns from the data to reach¬†a¬†point of being able to make predictions on¬†consumer¬†behavior, before making any code change?
  • Are there prerequisites¬†for¬†teams¬†and¬†individuals¬†to allow making predictions?

Attendees will have a deeper understanding and appreciation of the following:

  • What consumer feedback is and how it helps shape your business
  • Techniques and tools to measure consumer’s quality experience
  • Why understanding consumer engagement is vital to the success of your product
  • What the prerequisites are to reach the stage of prediction!

The webinar will end with an open Q&A session.

Speaker: Anand Bagmar, Software Quality Evangelist, Founder – Essence Of Testing

Anand is a Software Quality Evangelist with 20+ years in the software test field. He is passionate about shipping a quality product, specializes in Product Quality strategy & execution, and building automated testing tools, infrastructure, and frameworks.
Anand writes testing related blogs and has built open-source tools related to Software Testing ‚Äď WAAT (Web Analytics Automation Testing Framework), TaaS (for automating the integration testing in disparate systems), and TTA (Test Trend Analyzer).

The Speaker

Anand Bagmar

Software Quality Evangelist, Founder – Essence Of Testing